OFFICES London Office 63 Hatton Garden
EC1N 8LE 020 7099 6135





About Us

Axial Capital is a growth-focused boutique, leading acquisition and expansion transactions for ambitious companies, and supporting founders via our venture-builder team - providing resources & capital from our international investor base, with a focus on accelerating your revenue growth and expanding your market. Led by our team of professionals across the UK, North America, Asia & Europe, we deliver in a global context.

We get behind founders by taking a business-building approach to growth and financing from early stage through to mid-market and M&A, and industry engagement for small-cap listed companies. We handle corporate finance and operational planning for clients, including financial modelling and audit compliance for raising investment via our international investor base.  Our M&A and corporate advisory work gives consideration to liquidity events and exit, both domestically and cross-border, and includes EIS management in the UK. 

Public listed companies can leverage our European, Canadian and UK investor base for enhanced liquidity, and where it adds value to the corporate proposition we will facilitate shell transactions and dual listings in growth-focused markets in Europe, London and North America. 

You’re the specialist in your industry, we’re the specialists in investment and corporate strategy.


Revenue focused growth funding.

EUR10,000,000 round size

UK payments-clearing Fintech.

Introduced strategic money & new market access.

Strategic support and financing for the Staxy.Live mobility app

Cross-border financing.

£2,000,000 round size

Terms for cornerstone investment.

$20,000,000 round size

Axial led the funding advisory for Hospitech’s assessment of an ASX public listing.

About You (ideally)

You found us because your company is scaling, either organically or by acquisition, and the next step to drive that growth requires access to funding or the right corporate support. 

Depending on the sector, and factors such as the IP and revenue profile of the company, we will evaluate both equity and growth-debt to align with your roadmap, and once you're more established it could be time to access the benefits of entering new territories or accessing the public capital markets when enhanced liquidity becomes relevant for your stakeholders.

For corporates planning expansion through buyouts or shareholder restructuring, or if you're facing complex corporate situations, our M&A team have expertise in negotiation and deal management to enhance your team's efforts in achieving the best outcome.

Across sectors as diverse as MedTech, AgriTech, eCommerce and more, it's your experience and your achievements in getting your business to market that attracts our attention. And it's your ambition to take the business to new heights that will get us on board.

Our Team

Sirwin Baldar

Sirwin Baldar

Business Growth Executive

Owen H.

Owen H.

Corporate Finance Advisor

Christina Benson

Christina Benson

US Financing & Advisory

Jordi Sabate

Jordi Sabate

EU Investment & Advisory


always ask questions, it’s the quickest path to solutions

Rhodri Llewellyn
Rhodri is the founder and CEO of Axial Capital, having established the firm in London more than a decade ago following a career in the financial services and corporate sectors. After completing a Finance & Banking degree in San Francisco and Australia, Rhodri returned to London to take on roles in the City, and latterly in private sector operations in Australia and Africa. With further qualifications in the UK financial and regulatory markets, the knowledge base provides a strong foundation both for our clients and for our team across the UK, US, and Europe. That passion for business is tempered by a regular game of tennis, plenty of time in the kitchen, and matched with an equal passion for the ski hill.
Our News
Our Latest News And Posts

Equity for your efforts.

6 February, 2024 | insight

Big salaries don’t always equate to big opportunity, and for the right talent with the right ambition a growth-focused company that needs your skillset can be the right opportunity. And if you’re a founder then you already know what we mean! When we commit our resources to a portfolio company it’s usually when that company has proven that a substantial market exists for their service or technology, and it’s usually at a time where just a couple of founders are juggling much of the operational growth – and the headaches. This is where growth investing comes into its own.

The balance to be struck for a founder is to get the best possible skills and know-how into the business at a time when cashflow is often at its tightest. And for those with the talent to generate the accelerated results that an early stage business craves the upside needs to be attractive enough for the effort required – with an aligned objective to make big things happen for the business. So, how to square the circle?

The team that ultimately builds a business is often not just the founder and a core group of employees. To create a camp of knowledgeable or well-connected shareholders and advisors, along with operational team members that share your vision and will benefit when the business does well, can serve a business well to accelerate growth. That shared vision and shared reward-for-effort can (and often should) be a fundamental component of the returns that each member of the camp will work toward, and tying equity to that involvement is the ultimate reward mechanism.

Aligning equity accrual and income upside for your supporting ‘camp’ will keep everyone focused on the blue-sky objectives of the business, and at the same time will encourage more engagement on challenges and opportunities – and importantly, ideas and solutions to keep the momentum you want. Once you create alignment that encourages a win-win culture for everyone who supports your business, then you’ve created a collective vision that everyone can buy into.

So what next? It’s time to think about what skills and value-add you’d like to bring into the business, then think less about how much cash you want to raise to ‘buy’ those skillsets, and instead think about how to align interests for everyone so value is earned and shared. Talk to us about it, we take that approach across our portfolio every day.

Time to expand into the US? Let’s get sensible.

1 November, 2023 | insight

We recently read that since 2015 almost a third of European companies who expanded to the US did so even before they had raised a Series A. That’s a big step at such an early stage. Expanding to the US is a strategic decision for a startup, and expanding too soon could potentially be at the expense of continued growth on your home turf. But expand too late and you risk losing the US market to a competitor.

The ideal scenario for any scaleup is to get traction and to position yourself both in your home market and in further growth markets – at the same time. Getting your business to a place where you have users in a target market already engaging with you, rather than going in cold with full commitment and a big investment risk, can make executing your growth plan a lot easier. And that’s a strategy that can pay dividends if it’s executed the right way.

Axial Capital has established a presence in key markets including the US and Europe to support our portfolio companies with a lean platform for accessing these new markets, providing a soft-landing approach for accessing the international marketplace. The creation of a US subsidiary will immediately bring you within the US tax net in one sense or another, so a soft-landing approach can be the ideal way for ambitious business operators to spearhead in-country market testing and business development ahead of making a more substantial commitment.

By investing our resources in first phase US expansion for British and European scaleups – or vice versa for US businesses that want to enter the UK market – our portfolio companies can manage this expansion from their home operating base until it feels right to ‘follow that growth’ with a new corporate entity in-country. As the post covid-era of growth businesses increasingly have a tech-enabled bias and are scalable by nature, the obtainable market for so many of them is as exciting as it’s ever been!

Investing across AgriTech

28 August, 2023 | insight

Technology advancements in indoor farming are revolutionising agriculture. When you think of the thousands of food varieties being farmed differently across countries and continents, the impact is truly global.

These innovations promise more sustainable and efficient food production, even in urban settings, and Axial Capital is leading investment and research collaborations for AgriTech startups in a number of these verticals. 

How do you define ‘AgriTech’? In short, broadly! Cutting-edge lighting and imagery systems provide tailored spectra for optimal plant growth while conserving energy as compared with legacy methods. Automated climate control systems adjust and balance temperature, humidity, and CO2 levels precisely across the breadth and varying height levels of each indoor environment – pivotal for accurately managing rising heat and pockets of humidity.

And further yet: hydroponic and aeroponic systems deliver essential nutrients directly to plant roots, enhancing yields and reducing water usage. And sensors driven by AI algorithms continuously monitor plant health, detecting issues before they escalate – a particular vertical we are supporting very actively.

These advancements not only boost crop productivity but also reduce the need for pesticides and herbicides. The very real threat of food shortages is an increasingly common news piece, but we’re highly conscious too of the long running use of chemicals and excessive water consumption in our food chain, and as new technologies improve yields across global centres it is slowly but surely contributing toward a healthier planet at the same time. Indoor farming’s future looks promising, being more than a glimmer of hope for the world’s food security and environmental challenges. A worthy commitment of time and resources in our view!

Navigating Alternative Financing for Growth

4 August, 2023 | insight

In the ever-evolving world of a business growth, traditional funding source of venture capital is no longer the outright lead provider of capital that it once was. As the funding landscape shifts, entrepreneurs are turning to alternative strategies like growth-debt, government-sponsored funding, and accelerator programs to fuel their ambitions. Let’s take a closer look at the current funding environment and the innovative pathways that are increasingly driving capital models and avenues for growth.

The funding scene in North America has experienced some stagnation across all stages, with later-stage startups and tech-focused companies taking the hardest hit. Since the first quarter of 2023, investments in these sectors have notably decreased by 33%. The root cause can be traced back to a broader market decline affecting technology and life science companies generally, leading to lower valuations and delayed pre-IPO rounds for startups.

Nearer to Axial’s HQ in the UK and Europe, a similar situation is unfolding. External factors such as the war in Ukraine and a struggling global economy have contributed to surging inflation and increased interest rates. These economic challenges starkly contrast with the record-breaking cash inflows that high-growth businesses enjoyed 18 months ago. As a result, startups in Europe are facing familiar territory in the cultural expectation that they should establish robust market positioning and demonstrate growth in topline income before funding might flow more freely.

In response to these shifting dynamics, founders and operators are exploring various avenues to sustain and grow their businesses. M&A has increasingly offered a mechanism to bolster market share (and ideally a stronger combined balance sheet) with businesses consolidating their funding via strategic partnerships – and at Axial we are leading on transactions on this basis both for accelerated growth and for more urgent defensive strategies. The realities for founders is this often requires a considerable amount of time and may even lead to valuation down-rounds.

Financing driven by forward revenues is another funding model that we build into our support for growth-companies. In this approach, a company receives an upfront sum of capital and future recuring earnings serve as both the rationale for for the financing and for repayment. This model aligns the interests of investors with those of the startup, promoting sustainable growth without the burden of traditional debt.

Corporate partnerships and sponsorships are also proving to be lifelines for businesses looking for growth. Larger companies are investing in startups, often in exchange for access to innovative products or supply chain advantages, and cross-border partnerships can be a pivotal catalyst for accelerating new business. These strategic partnerships can provide startups with the resources and expertise they need to thrive – whether in a new market or a challenging market – and with our offices operating across the US, Europe, UK and Canada, Axial’s team takes this approach with many of our portfolio clients.

Despite the challenging funding landscape, entrepreneurs are natural risk-takers and innovators, and the current funding dynamic is likely to drive even more creativity and open up unique opportunities for those who can adapt and pivot effectively.

The road ahead for ambitious business operators may be unchartered in many cases, but there’s nothing like a challenge to truly define the entrepreneurial journey. By embracing alternative funding avenues, strategic partnerships, and a resilient mindset, startups and growth-driven SMEs can weather the storm and re-shape the future of their industries. The entrepreneurial journey is ever-evolving, and those who navigate the changing tides with creativity and determination will undoubtedly find success in the new landscape.